2018 Texas Hypertension Control Summit
Poster Design Suggestions  

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General Poster Information

A poster presentation consists of a visual display of research highlights on a fiberboard background combined with an interpersonal question and answer period. The content of an effective poster presentation should be direct, focused, and concise.

Poster author/s are to be available for a specified period of time to discuss methods and results with interested visitors and colleagues. The poster should remain in place for the entire time of the scheduled poster session (see agenda).

We kindly ask you to remove and discard your poster if you do not want to keep it. If a poster is not removed at the end of the Summit, the staff will assume that the presenter wants the poster material discarded.

 

Materials and Production

A poster is basically an artistic expression of scientific data. Posters usually have eye-catching -- yet simple -- drawings, diagrams, graphs, and/or photographs with clean and attractive layouts. Listed below are suggestions that you may find helpful in developing your poster presentation.

1. Other Sources for design and production

  • Art department - your institution
  • Commercial art schools
  • Commercial - artists
  • Graphic designers
  • Advertising agencies

2. Materials

  • Background materials
    • Color sheets and film overlays
    • Matte and glossy surfaces, most self-sticking brands - Pantone color paper, Pantone, color/tint overlays, chartpak
    • Hot press illustration board - very smooth, less absorbent surface than regular grade

3. For printing and drawing

  • Color keys
  • Computer systems that are capable of generating large, readable type
  • Professionally set type
  • Press type (rub on)
    • Geotype, Letraset, Chartpak, Format
    • Border tapes (rub on) Same brands as above        

4. Readability of posters

  • Poster sessions for presenting medical/scientific papers are viewed by a large audience. To accommodate a group at a single poster presentation, the size of the lettering (type) must be large enough to be legible at a distance of approximately six feet (1.8m).
  • The six best color combinations to use in preparing art work are listed below. Remember the key is choosing contrasting colors and shades. Simple use of color can add emphasis effectively.    
    • Black on white
    • Red on white
    • Green on white
    • Blue on white
    • White on blue (no diazo)
    • White on black

  • If the presentation is typeset, choose a typeface (design of the type) that is particularly simple and clear (Helvetica, for example). The weight of the type chosen (the thickness of each letter) should be medium or bold.
  • The actual size of the type is measured in “Points.” To be legible at a distance of eight feet, the minimum type size used should be 30 points.

 

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NOTE: Please consult AHA’s Embargo Policies if you are planning to present your poster at the American Heart Association’s upcoming scientific sessions.